Fundraising

Raising money requires friends.  Deans locate and cultivate friends of a program, often alumni but sometimes other stakeholders in the program's success.  Asking friends for money is like selling.  Show clients the benefit of their gifts and they will give.  Friendly persistence and patience is often required.

Another method is to NOT ask for money, but request help with a non-trivial task.  Enlist their time and effort to help your program and more often than not they will respond at some point, "Can't I just write a check?"

Say yes.

Need a consultant for your friendraising and fundraising efforts?  Contact me at fergusond@cofc.edu